World Teacher's Day held annually every October 5th since 1994 by UNESCO. Education International (EI) (the global union federation that represents education professionals worldwide) strongly believes that World Teachers' Day should be internationally recognized and celebrated around the world. EI also believes that the principles of the 1966 and 1997 Recommendations should be considered for implementation in all nations. Over 100 countries observe World Teachers' Day. The efforts of Education International and its 401 member organizations have contributed to this widely spread recognition. Every year, EI launches a public awareness campaign to highlight the contributions of the teaching profession.